Growth hungry Digital Marketing Manager with a passion for wine to a global scale-up

Wineally Helsingborg - Tillsvidare - Heltid

Are you the experienced Digital Marketing Manager we are looking for? Do you want to join an experienced team in an expansive phase going global? Apply today!

Our mission

With our user-friendly app, we at Wineally have found the solution to find the best wine and food matches for both the restaurant guests and serving staff. With our underlying digital ecosystem, we will help wine producers, wine merchants, hotels, restaurants and cafes build financially sustainable businesses. In short, we have created a way that will revolutionize the wine industry and give wine lovers fantastic wine & dine experiences.

We hope you want to be part of our journey!

About the role

Currently we’re scaling up our marketing team in Helsingborg and are looking for a wine lover and foodie Digital Marketing Manager, who wants to contribute to transforming Wineally into a leading global brand in the wine and food industry.

We are growing at a fast pace and as the Digital Marketing Manager you will be the driving force to accelerate our global growth working closely with our CMO and Creative Director and SoMe Manager - a real Wineally veteran who’s been around since day one. You will increase Wineally’s market presence and market activity by planning, creating, implementing and executing our digital marketing strategy. You will also be responsible for setting goals, budget, monitoring, evaluation and reporting on activities.

The ideal candidate is a multifaceted digital specialist with a passion for wine, food, marketing and tech, used to the scale up environment in a similar industry. We are looking for someone with a proven track record in performance-based marketing.

The main workplace is our head office in Helsingborg. We believe that you live in or around Helsingborg.

Areas of responsibility

  • Digital marketing analysis and strategy
  • Publish marketing activities
  • SEO, SEM and Conversion optimization (CRO)
  • Target group analysis and retargeting
  • Work data-driven by collecting, analysing and evaluating data to optimise and streamline digital communication/marketing
  • Define and follow-up on our marketing KPI:s and activities
  • Collaborating with the sales team for maximum outcome from digital marketing communication
  • Stay up to date with trends and best practices within the field

Example of tasks

  • Paid social - Set up and develop campaigns for advertising in relevant channels
  • Paid and organic search - Google Ads and SEO
  • ​​Create reports based on relevant statistics using Google Analytics and Power BI

Who are you?

You have at least 3-5 years of experience as a Digital Marketing Manager. It is a big plus if you have worked in an entrepreneurial international scale-up environment with a digital business idea (preferably in wine or food).

You have relevant education in digital marketing. You have strong technical skills and understanding of digital marketing, and are well versed in the digital tools, platforms and social channels. You are used to building a sustainable and cost-effective marketing automation strategy to create digital growth. It is a plus if you also have experience working with graphic design, copy and content creation, and are comfortable with working in Photoshop, Illustrator, InDesign, Canva, dimension and Word Press.

Since we are a global scale-up it is imperative that you can communicate fluently both written and spoken in English and are a strong communicator. It is a plus if you are fluent in other languages such as Swedish, French, German, Spanish, Portuguese, Italian, Danish or Dutch. It is a given that you have strong computer skills and strong knowledge of the Microsoft Office Package.

You are result driven and thrive in an environment in constant change. You take ownership and are structured while having the ability to work independently. You are also a master at time management and execute your agenda efficiently. You are used to creating and managing a budget, setting goals and data analysis including reporting.

In order to enjoy your role as Digital Marketing Manager you are a result driven person who has excellent collaboration skills, full of initiative and a true doer. You are a creative soul and flexible individual with a willingness to work in a fast-paced environment, and let’s not forget, you are a wine and food lover!

Salary and Benefits

We offer an attractive compensation package including salary, result based bonus, pension, and 30 days' vacation. We are a flat and fast-growing company and you have great opportunities to grow with the company together with devoted colleagues.


  • Full time, up to 6 months probationary employment and after that permanent employment.
  • Starting date: As soon as possible
  • Location: Helsingborg


You can easily apply by clicking on the "apply here" button where you upload your CV and cover letter. In connection with the application, you will also be asked to answer one or multiple personality tests. Interviews and selection will take place on an ongoing basis, so please send your application as soon as possible.

Se hur du matchar med det här jobbet

I din ansökan kommer du att få svara på frågor. Då kan vi matcha dina kunskaper och personliga egenskaper med rollen och arbetsplatsens kultur.

Ansök här

Om arbetsgivaren

Wineally is a SaaS scale-up company located in the heart of Helsingborg, Sweden. The algorithm behind the Wineally Wine Matcher was developed by the Wineally team and some of the world’s best sommeliers. With this algorithm, Wineally is transforming wine lovers and inexperienced serving staff into wine experts in minutes. By also offering digitised administration and improved business control for B2B-customers, Wineally will change the global wine industry.

Wineally’s goal is to be the global market leader in digital solutions for the wine industry by 2025.